Inspired Kids Magazine

A couple months back, Michael Vander Sande, creator of Inspired magazine for kids, reached out to me to tell me about this new project. I got excited about it for many reasons. First off, he has created a magazine for kids, by kids, to showcase the talents of the future generations. Inspired’s mission is To Inspire Kids. Second, it will be highlighting kids’ writing, art, photography, entrepreneurship, and music, with its cover prominently featuring art produced by young people. Inspired has already partnered with notable Indianapolis organizations and schools including the Indianapolis Arts...

Google Hummingbird – How Will It Affect Your Marketing?

I spoke to a group of marketing and advertising professionals last week on social marketing and the importance of blogging. I had one of them ask me about the new Google algorithm (Hummingbird) and how it will affect their writing and marketing. Honestly, in the past, when Google changes things up, I have always continued to write using the keywords and phrases that work best for me and my business, as it pertains to the blogging and social media space. This new update is “being billed as the biggest algorithmic change in 12 years” however, “it is really just an evolution.”...

Where Social Marketers Got Lost

Marcus Nelson wrote a blog post on Marketing Profs this week that caught my eye. In the hundreds of emails I receive each week, I’m not really sure why I click on some and not others. I have no rhyme or reason for picking out what I decide to read. In some ways, I’m a marketers dream in that I totally can get sucked down a rabbit hole, and in other ways, I can be completely unimpressed. Both are equal in my life. – See what I mean? … I’m totally off point. Okay… back to Marcus Nelson’s article. He claims the social industry should be ashamed of itself. I kind...

B2B Social Media in the Energy Sector

The world is consistently changing in every imaginable way. We can all agree on that. And more and more organizations and industries are focusing on energy conservation, especially given the recent climate changes. Many large (and small) organizations have been/are looking into/are using alternative sources of energy in order to “do their part” in conserving our world. It’s a beautiful thing. I’ve recently had the opportunity to work with a corporation who specializes in multiple different areas, but I’m working with its energy division. My favorite projects are the...

Your Facebook Page For Your Business Sucks

Okay… let’s have a little chat. You’ve started a business, band, brand, whatever, so you decide you need to be on Facebook for a million OBVIOUS reasons. You set up a personal page for your brand that has the first part of the brand name as the first name, the second part as the last name. This sucks. I happened to bring this up last week at Blog Indiana on my panel on Social Media and Craft Beer. I’m seeing more and more of this. Here’s why it sucks. ALL brands, businesses, and the like should stop wasting their time on pages that are meant for PEOPLE. Here are a few...

Attention to Detail When Growing Your Brand: Lessons from Mothering

I’m a mother of an 8 year-old little girl. She’s quite adorable and I’m completely in love with her, care about her well-being, and for her whole life, have also paid attention to the little things that I, myself, pay attention to when it comes to me. Let me give you some examples…as annoying as they can be to the child: Nail Trimming: Oh my goodness, who hasn’t seen a filthy-nailed child running around? Think of all the germs that are under those nails. Yuck.  I’ve always been obsessed with trimming Bella’s nails. I’m often the only one she’ll...

What’s Your Excuse?

So, I’m flipping through Facebook this morning and came across this photo. It can be taken so many different ways. I immediately interpret it as taking life and living it rather than analyzing it. How many of you do the latter of the two, and what part(s) of life? Personal? Business? Everything? I was (am) going through my Twitter accounts today, and someone said something pretty funny and very kind about one of the companies I work with. I responded with a thank you and started following the person. 22 followers this person has. Not many. Not right now. I remember when I had 22 followers. ...

Business Blogging to a Theme

I’ve been on a serious “theme” kick lately.  I mean: I feel like every blog should have a steady focus or theme…at least, if it’s a business blog. And if your business covers an array of different topics that all lead to the same ending, have you ever thought of having a monthly theme? For example, I called one of my clients the other day and gave her my theme idea. She loved it and is running with it. (Check out Get Out Mom’s blog on Fit February so you understand more in depth.) By doing this, she is able to cater her Facebook posts, Twitter posts, make hashtags, and create a buzz...

Teamwork Makes the Dream Work

I’ll be honest.. I kinda stole this post from myself. Haha! In other words, I wrote a guest post today for Get Out Mom, which you can read here… but I also felt it needed to come here. (And so did Cami, from Get Out Mom!) So, I’m going to take some things out…or maybe I won’t. Here goes: I’ve been in sales and marketing since I was 3 years old. That’s right. Always working toward things I believed in. I’m still the same way…only as an adult, it’s with my ghostwriting and social media business, my band, Neon Love Life and our rock n’ roll summer camp for...

Living in a 1st World Country

It’s been a couple of weeks since my last blog, so I feel like I just need to write.  I’m not really sure what about. Lately, I’ve been feeling as though I’m in some sort of maze…like I’m looking for the right balancing act in all of my responsibilities. Making it all flow well can be tricky at times. One thing I’ve been doing over the past few weeks (and my boyfriend has also joined me) is meditating.  But we’ve been doing an abundance meditation. There are many people doing this in Indy right now. Now, we’re not doing this to “get more stuff.” We’re doing this to...

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