It's Not About Stuff…It's About Trust
Trust
But back to Mr. MacLeod’s freaking awesome, ‘getable’ book…He touches on so many things but stripping down to the basics of business, he discusses TRUST. I want to share with you what he says:
“Regardless of how the world changes, regardless of what new technologies, business models, and social architectures are coming down the pike, the one thing “The New Realities” cannot take away from you is trust.”
Easy. Simple. Stripped down…Why do you take your child to the sitter you choose? Why do you choose to do business with someone? Why do you heed someone’s advice? Why did you hire the marketing company you hired to handle your business?
I have seen the reputation of companies go down the tubes because of this word that carries massive weight. Word of mouth carries, I know you have heard. If you are not following up with your customers, if you are not coming through on what you promise, if you are not up to par in your standards and ethics, people WILL see, no matter who you are or what you’ve accomplished.
At the end of the day, it is the follow through on your word that will make you thrive personally and in your business. NEVER forget this.
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Lindsay Manfredi, writer, ghost blogger, and social media rock star, founded Linzstar, Inc. in 2009 to help small and large companies create a more effective and profitable online presence. read more 
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Well done. Very good article.
Years ago at a National Speakers Association meeting, I heard Jerry Wilson say something I’ve always kept in mind, a very simple mantra:
A PROFESSIONAL ALWAYS SHOWS UP!
Trust means, as you so aptly stated, doing what you said you would do – and more, doing it when you said you’d do it – perhaps earlier than that, and doing it better than they ever dreamed it could be done. But first of all – SHOW UP!
Thank you, Rhoda. 90% of like is about showing up. I think I learned that a few years back. Always doing what you say, means you are always showing up. Thank you for your contribution.
If you are UNAFRAID, is TRUST an issue???