There has been so much “controversy” and discussion over this whole idea of “GHOST BLOGGING.” In my opinion, it’s quite ridiculous. The things us “ghost bloggers” hear from social media purist?
Well, just for the record, does it really matter? I kind of think the above ideas are BS. Here’s why: What I offer is a service to those who understand the value of good content (message) to create relationships and brand value via the web. I also understand the value of a good social media strategy to get that message out. It’s not being inauthentic at all. It’s being an online marketer in many ways. I help companies piece together what they have to say. It’s not always right the first time. They approve it or I make changes to make the message clearer. It’s not rocket science, it’s a SERVICE. I just happen to love writing. I also happen to love seeing others succeed and grow by a process I’m part of. I mean, how awesome is it that I get to do something I love to do? And make money at it?
Let’s put some things into perspective. Who do you think writes Obama’s speeches? NOT HIM! Tell me, does that fact make the message any less real? Is Obama “inauthentic” because he has bigger things to do (like run a country), rather, he doesn’t have time to just sit around and write great speeches? My buddy, Erik Deckers, also a ghostblogger, made mention that “No one complains that Ford doesn’t make their own car commercials.”
I brought up Erik because I was just interviewed on Friday by a writer from Entrepreneur Magazine and he was also. The writer is doing a piece that will be out in February about the rise and hype behind ghostwriting/ghostblogging….why folks hire them, what’s in it for them, whether or not it’s ethical, how I carry out the process personally….those kinds of things. My answers to him?
I don’t just write ghost-write blogs either. I have assisted on an e-book, and I am currently assisting on another book project. There are some companies that have me blog on their behalf. If you’ve not checked out McGruff Safeguard, that is a blog I write for focusing on keeping children and teens safe online.
Bottom line, I don’t find ghostwriting unethical or inauthentic. I find it helpful and useful…which are the exact goals the companies who hire me intend to be with their clients and customers. In my next post, I’m going to piece a bit together on the process of understanding the folks I work for. In the meantime, I would be totally open to a healthy conversation on your views and thoughts on ghost blogging.