I was having a meeting earlier this week with someone I’d never met before. He’d stumbled across my website somehow and decided he wanted to chat me up about doing some writing for some of his clients. Awesome. That was only one aspect of the conversation.
This company happens to be an IT company trying to do social media marketing. This kills me. It pains my heart. I was ranting on Twitter the other day…yes, it happens when a) it’s close to shark week, b) I’ve been in front of my computer too long, or c) I see more idiot people who can’t run their own businesses successfully, decide they’re going to “get into” the “social media marketing” business because someone told them it’s a way they can make money.
Back to the meeting: This individual shares that he’s having a hard time “selling” social media. (Honestly…at this point, I wanted to slap him.) ps…if you’re reading this, I’m sorry. I’m being honest.
Why did I want to slap him? Because IT companies SHOULD NOT BE doing the job of MARKETING COMPANIES!!! EVER!!! YO, do you know why you have a hard time “selling?” Are you on Twitter or Facebook? Are you making movements and gaining ground? Are you so passionate about something that people get you? I wouldn’t believe that this guy could do anything for my company. Of course there is a hard time selling.
As a matter of fact, half the new “social media” shits out there really can’t do what it takes, and I’m pretty fed up with the people who fail doing their own thing, suddenly decide to become marketers. It gives marketing a bad name. Say it with me: SOCIAL MEDIA MARKETING IS ONLY ONE ASPECT OF MARKETING. An IMPERATIVE one, but NOT the ‘be all, end all.’
This isn’t an easy job. It’s taken years to gain the experience and knowledge I have. My response to his question, “Do I have a hard time “selling” social media?” No, I don’t sell it. When people call me, they’re ready to do business…write a check and get it done, because they know they have to incorporate change in today’s business world, and they know I love it and I’m passionate about it. Period.
What are your thoughts about the emerging social media businesses?