Statistics Are Dead. It’s Time To Get Real

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I was sitting in on a coaching session yesterday with Tony Scelzo, founder of Rainmakers. He was coaching Ken Moore, who has built a company called Resume Bridge. He also does career coaching. Ken’s services, I believe, are absolutely ones that can benefit others. So, Ken is working on some things, including his website, however, he is looking for ways to REALLY create value in his brand, which is something he is passionate about.

During the conversation, the idea of statistics came up. Should a healthy statistic of those he has helped be something that should go on the site? Hmmmm. Okay, with that in mind, how often do businesses use “statistics” on their websites or in their sales pitch to attempt to sell their product or service? Do you think they make a difference? Honestly, do you think people really care about a number with a percentage sign at the end? I mean, I know not ALL businesses use this method, but some do.

If you think about it, people don’t care about statistics, they want real stories (Tony says this…and of course, anyone who knows Tony knows he didn’t use those exact words…Tony keeps it real). I would bet others feel the same way. If you believe in your brand, don’t you think you could be more effective by presenting something that people get? Something that people can relate to? Something that people feel? Isn’t that creating value? Because ultimately, at the end of the day, we want to FEEL VALUE!

It’s like Daniel Herndon’s idea of experiential marketing. Create the experience, create the value, and you will likely have forever clients, customers, and friends. I believe in this because I have SEEN it, I have HEARD it, and I have EXPERIENCED it.

Unstatistically speaking, by giving real stories and being real yourself, you create a platform of authenticity. Therefore, people are more likely to gravitate toward what you do. When you come from a place that screams passion, others get that. Period.