I’m a small business. You know, like…my business is me. I prospect, I sell, and then I do all the work. I know tons of people who do this. Some are one-man (or girl) shows like me, and some have a small team working for them. But it seems we all run into the same type of problem. We ebb and flow through the abundant times…where we get all this business, dive into it, then once the project is complete, we’re like, “Oh crap, where’s my pipeline and is there anyone in it?” We get so involved with client work that we forget that it WILL eventually come to an end…because we’re contractual. Some are a year. Some longer…some shorter. But again, project-based.
I love how I’m the queen of marketing but don’t always follow the same rules I tell my clients to follow. Marketing for me, quite frankly sucks. I have this thing with self-promotion. I mean, it’s easy for me to promote my band…because that’s a team…a unit. It’s easy for me to promote my non-profit, Girls Rock Indy, because that’s a cause that’s way bigger than me. What I’m finding out…yet again…after having my own business for a year and a half…is that I constantly have to network, talk to, and work with other people. We ALL do. It’s a business fundamental. We can’t just shack up in our little social media corner. (Don’t front, you know how easy it is to do that!)
Not to mention, my business coach says to me yesterday, “I had someone come up to me the other day and ask, ‘So, is Lindsay still doing Linzstar or is she just doing Neon Love Life?’” That, to me, means I’m not doing a very good job marketing Linzstar. So…lessoned learned.
YES, of course, I’m still doing ghost blogging, social media and all kinds of other written stuff. I love it. It’s my thing. So what now? It’s time to get really intentional on making sure I’ve got a pipe. All small businesses must.
What are some of the ways YOU do this? Have you struggled with the same type of thing?